How does Blogging improve Search Engine Optimization (SEO)?
Business Owners, Marketing Managers, Sales Managers, doesn’t matter where you fit in, we are all after the same thing – Organic Search Engine rankings. The main reason is to gain continual targeted traffic to your website together with that very valuable website exposure. As all marketers know, there are loads of different SEO Techniques to improve your website’s rankings, things like Title Text, Keywords, Link Building, and much more. However, one of the fastest and best ways to increase and gain SEO exposure is through Blogging.
It doesn’t matter if you are a first time Blogger, just starting a blog or actually doing Business Blogging. Blogging can provide the added juice you need because it forces you to create and update your site with new, fresh content, something that search engines love. Let’s take a look at the Advantages of Blogging and how it can improve your SEO:
More Pages Will Get You Found
With the help of blog you can easily add fresh content at regular intervals. For example, if you update your blog twice a week or 8 times per month, after 12 months you would have 96 more pages in the search index compared to before. The higher the number of pages in the search engine index, the more chances your site will get found.
Target More Keywords
Keywords are a very important part of SEO, but are often hard to define or target. While you may be attempting to target keywords or keyword phrases, it’s nearly impossible to optimize your site for all the keywords or phrases that might be applicable. That’s where blogging comes in to help. Keywords will change overtime so if you can use blog posts to create targeted keyword content and phrases on the fly, it will be much easier vs. having to update all the pages on your website.
Test Messaging and Content
Blogs are a great way to test your messaging and content. You can easily create two posts, covering the same topic, but written with different keywords. Run your analytics to check to see which post resulted in more clicks to your pages. You’ll then have a good idea of what messaging and content your readers respond to and what might not be as compelling.
Include Internal Links to Your Site
By including links in your blog linking back to pages on your website means those visitors will stay longer on your site. The more time they spend on your site, the more invested they become, and the more likely they are to buy in.
Don’t overlook the SEO benefits of having a blog for your website. Think of it as a great way to offer continuous information to your visitors, something that is key to helping you gain thought-leadership and hopefully new business!
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